Recently, we released a new case of collaboration with the MAUDAU brand.
As you already know, our TikTok page achieved strong results thanks to working with blogger Maksym Tkachov. His charisma and professionalism helped us reach excellent performance metrics. However, in the world of content, it is important to keep moving forward and continuously introduce new elements.
That is why a bold decision was made — to completely change the main actor of the page. We said goodbye to Maksym Tkachov and invited the talented Anastasiia Markiv to take his place.
We faced a difficult question: how would the TikTok audience react to such a change? It was a risk — but without risk, there is no progress.
We quickly approved new scripts and visual concepts, but first we needed to prepare the audience for the changes.
That’s when a simple — not genius, we admit — but always effective idea came to mind: running a giveaway.
We announced that a new actor would appear on the page and invited followers to guess who it would be. Whoever guessed correctly would receive a gift from MAUDAU. The video quickly started collecting comments, and eventually, we announced the winner.
The first stage was a success. Next, we needed to carefully publish a transition video featuring both Maksym and Anastasiia. Since they live in different cities, filming a joint video was not possible. Instead, we decided to create a video manifesto using only existing footage. And voilà — we got a fun and viral video.
The very first video with Anastasiia gained over 200,000 views, and the following videos also performed successfully. Over two months of posting content with the new actor, the account accumulated more than 2.6 million views. These changes became a breath of fresh air for the page and helped us reach new heights.
MAUDAU continues to surprise and engage its audience.
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