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UGC / EGC for TikTok
We organize the creation of content by users or employees, increasing audience trust and engagement
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What is UGC / EGC on TikTok
UGC (user-generated content) and EGC (employee-generated content) are videos created by real people, not studio productions. This type of content builds trust, supports brand image, and integrates more effectively with TikTok’s algorithm. We help brands create authentic videos that feel natural while clearly delivering the message to the right audience. This content is a powerful part of a growth strategy, especially for retail, e-commerce, HoReCa, education, and FMCG projects.
Order the serviceHow we create UGC / EGC
Defining content format and goals
We start by clarifying the purpose of the content, whether it is engagement, conversions, product demonstration, or brand support. We build a script framework that allows natural behavior while keeping the focus on the branded message.
🤝Selecting UGC creators or employees
We work with creators who shoot naturally and understand the feed format. For EGC, we help internal teams prepare for filming by providing scripts and recommendations on framing, lighting, delivery, and tone.
🤩😉Scripts and guidance
We create short scripts, intros, and structures for reactions or unboxings. We add technical guidelines for vertical video, including music and on-screen elements, so the content feels authentic rather than staged.
👋Editing and analytics
We edit video series, add subtitles, and adapt content to TikTok trends and visual standards. Upon request, we analyze which formats perform best and prepare content packages for a month or a campaign.
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What is included in the UGC / EGC service
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UGC / EGC content strategy
Formats, roles, goals, messages, and frameworks tailored to your product or service.
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Creator selection or team training
We either provide ready-to-go creators or prepare your team for filming.
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Scripts and support
We write scripts that communicate the right message while sounding natural, without templates or overacting.
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Video editing and adaptation
Visual styling, subtitles, pacing, and rhythm, all aligned with TikTok mechanics.
What our clients say
FAQ
Why choose TikTok marketing
Brands that have already become leaders in their niche continue to grow thanks to TikTok marketing. Video content, audience engagement, and trend-based promotion ensure consistent reach, traffic, and conversions.
Services our agency offers
We handle full-service TikTok marketing, from analytics and creative concept development to video production, targeted advertising, influencer collaborations, and account management. We provide a complete TikTok marketing cycle, fully focused on results.
Types of businesses we work with
Our clients range from tech startups to national retail brands. We adapt TikTok strategies for businesses of any size B2C, B2B, local companies, e-commerce, or personal brands.
Advantages of working with us
We don’t work from a template. Every project is backed by strategy, well-thought-out content, analytics, and a team that knows how to turn TikTok into a tool for sales, branding, and awareness. Brand promotion is not random it’s a process we know how to build.
How to order our services
Simply submit a request. A manager will contact you to clarify your goals, budget, and approach, and suggest the best collaboration format. Then comes the brief, strategy, and launch. Minimal bureaucracy, maximum results.
What’s included in production
Idea development, scripts, filming, editing, and adaptation for TikTok formats—all handled in-house. Production is not just about creating videos; it’s part of a creative strategy that makes your brand stand out in the feed and resonate with your audience.
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Our team🤗
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Микита Упатов
СOO
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Антоніна Кузьміч
Creative director
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Вікторія Тертична
TikTok Head
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Поліна Оніпко
TikTok Production Head
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Михайло Гриньо
TikTok Project Lead
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Владислава Петренко
Account Lead
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