Client
MAUDAU is an online marketplace for everyday shopping, offering a convenient service and a wide range of products for both daily needs and special occasions. The company aims to turn routine shopping into a fast and high-quality experience.
Task
Our task was comprehensive TikTok account management, including developing a communication and content strategy, promoting the marketplace, and increasing brand awareness among new and existing followers.
The client approached us after several unsuccessful attempts to launch a TikTok account, so we already had a clear understanding of what should not be done. Thanks to a well-thought-out strategy and creative execution, we were able not only to achieve the set goals but also to prove that TikTok is a competitive and effective communication platform.
Execution
While working on the campaign, we chose a universal TikTok account management strategy that could easily adapt to the blogger format (the brand’s face). We introduced engaging and useful content rubrics with life hacks featuring products available on MAUDAU.
The client wanted to enter the platform as an expert, and we added a TikTok vibe by creating a recognizable character — the mom. A mom who always knows everything, can give practical advice, and tell you where to find a new T-shirt. She knows how to boil eggs properly and where it’s better to order everyday items.
To add drama, we introduced a second character — the son. He is progressive and sometimes can even advise his mom on how to make the right choice.
To bring this image to life, we chose popular blogger Maksym Tkachov, who perfectly complemented the concept and added his own creative touches to the content.
Results
From the very first week, the account gained impressive views. In total, during the first month, the page reached 1.5 million views and 2,500 followers. The net growth of new followers over three months reached 16,400+, while total views amounted to 6.3 million, exceeding the KPI by five times.
After three months, it was decided to breathe new life into the page by changing its face and concept. But that is a completely different story… Stay tuned for our other cases — there’s a lot of interesting content ahead!
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