We are sharing a case by OMG agency on creating viral TikTok videos.
Client
Shark Taxi is a modern ride-hailing app operating in the city of Odesa.
Goal
To increase brand awareness and grow the number of users for the Shark Taxi app in Odesa through content. The task was to create a concept that would combine multiple scenario formats and audience engagement, allowing the account to grow organically.
Creative Strategy
We decided to create videos that tell everyday stories related to taxi rides and the work of taxi drivers. Using trending scenarios, we seamlessly integrated the mobile app into the storyline, demonstrating its convenience and ease of use.
Additionally, the content had to align with today’s realities — be relatable, life-based, yet sensitive.
Execution
The videos were based on everyday situations that reflect the diversity of life experiences of passengers and drivers. This approach helped us build the necessary emotional connection between the Shark Taxi brand and its audience.
The videos were filmed with a «based on real events» effect, which we achieved through two key techniques:
- the roles were performed by non-famous actors or bloggers;
- at times, the actors performed «as if reading from a script».
These techniques made viewers believe that it might actually be a real taxi driver.
As a result, the content was actively commented on, felt closer to followers, and became memorable.
We were absolutely right in choosing this concept — the very first video gained 2 million views and 200 comments.
A comment is the main driver of organic growth on TikTok. Thanks to the deliberately «imperfect» visual style of the videos, we achieved active discussions among users around each video and situation. That means the concept works — Victoria Tertychna, TikTok video production specialist.
Results
The campaign achieved impressive results: over 6,500,000 views and 20,800 followers.
The creative storytelling approach and seamless brand integration made Shark Taxi a recognizable player in the transportation market of Odesa.
The OMG agency team consists exclusively of strong professionals who are deeply dedicated to their work and have truly powerful cases in their portfolio. You can experience our high standards and deep attention to detail firsthand — simply write to us at pr@omgagency.me or fill out the brief via the link, and we will deliver everything at the highest level.
Message us, and we’ll create the perfect match between your brand and TikTok.
