Our agency faced an ambitious task: to build from scratch two TikTok accounts for ASUS.
One account, asus.ukraine, was focused on professional needs, and the other, asusrogukraine, on gaming laptops for gamers. Both accounts had to highlight the key qualities of ASUS products: lightness, elegance, durability, endurance, and power.
Task
The main task for our agency was to create a concept for two TikTok accounts that would reflect the unique needs of their target audiences.
The first account, asus.ukraine, aimed to draw attention to the professional needs of users such as students, freelancers, and professionals across different fields. Here we developed a concept with a restrained but elegant style that would emphasize optimization for work and studying.
The second account, asusrogukraine, was aimed at gamers. We focused on powerful graphics engines and the ability to run the most modern games with high image quality. The concept for this account had to be dynamic and bright in order to engage gamers and show all the advantages of ASUS gaming laptops.
For each account, we developed visual formats that would stand out among others and attract users’ attention. Creative «sketches» were prepared to reflect the key characteristics of the laptops. In addition, we selected bloggers for collaboration who would help increase brand awareness.
Our team coordinated every stage of the process: from creating creatives and working with partners to video editing, organizing shoots, and approving materials. Since we started from scratch, all followers, likes, and views are the result of our work.
Execution
To execute the tasks, we developed unique concepts for each account. The asus.ukraine account focused on professional needs, offering restrained laptops optimized for work. We created a series of creative videos that showcased the main laptop features and involved popular bloggers who helped deliver the message to the target audience.
The asusrogukraine account focused on gaming laptops, emphasizing powerful graphics capabilities and high image quality. For this account, we also created a series of dynamic and bright videos, involving popular gamer bloggers to increase awareness.
Among the creators you definitely know, we produced super-viral videos:
- Bohdan Sheludiak Bushe
- YouTuber Nika Caruso
- A well-known gamer blogger Cybercowboy
- Maksym Tkachov
We ensured full control over all stages of the process, including creating creatives, working with partners, producing videos, organizing shoots, and approving materials.
Results
Thanks to our work, both accounts were able to gain popularity quickly.
The asus.ukraine account attracted 133K followers, 600K+ likes and views, which indicates the success of the strategy and visual content.
The asusrogukraine account also showed excellent results, gaining a large audience thanks to creative videos and collaboration with bloggers — 65K followers.
Our collaboration with ASUS was not only productive, but also pleasant. We are happy that we were able to use different traffic attraction formats, test new approaches, and work with bloggers. ASUS supported our creative ideas, which brought its «cream» to both partners. We are open to new challenges and continue working on improving the strategy to achieve even higher results.
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