This time, our task was to increase engagement among OBNOVA’s TikTok followers and attract a new audience.
Client
OBNOVA is a stock clothing and accessories store offering a wide selection of well-known global brands. From elegant outfits for special occasions to comfortable sportswear — the store offers options for any need.
Goal
We took over a TikTok page that had already existed for five months and had 13,446 followers. The page already contained videos, posting was generally regular, but not systematic.
Overall, the account had high-quality videos, many positive comments, and was in the spotlight of the audience. However, engagement had recently declined, and our ideas became the key to solving this issue.
Execution
While developing the creative strategy, we decided to continue working with the influencer who was already the TikTok face of the brand. This decision proved effective, as Anastasiia was well known to the OBNOVA audience. In addition, we optimized the account according to all TikTok algorithms known to us, using the best practices developed and tested over years of experience. We also built a systematic and regular posting schedule (because regularity does not work without systematization) and introduced active moderation. Before our involvement, the brand responded to only 10% of interactions. The final touch was an overall improvement in the visual and conceptual quality of the content. We added more real-life situations and clearer content typology.
Results
Overall, the campaign exceeded the KPI by 7 times. While our initial goals were to gain 1,000 followers and 300,000 views, we achieved +7,054 followers and 4 million views in the first month. After two months of collaboration, the results reached +13,000 followers and over 7 million total views.
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