TikTok is a unique world of video content where you can share your ideas, creativity, and simply have fun. But if you aim not only to create videos, but also to grow as a creator or change your brand’s position on the platform, it is important to conduct multi-level analytics of statistics on a weekly, monthly, quarterly, and yearly basis. Where is the best place to start: reviewing internal built-in analytics tools or using external services? Let’s figure it out.
TikTok Analytics: the main built-in tool for analyzing TikTok statistics
TikTok has a built-in analytics tool available for professional accounts. To activate it, go to profile settings, select«Account management», and switch to a Pro Account. After activation, three main tabs will appear in the «Analytics» section:
- Overview: shows the total number of views, followers, and profile visits for the selected period.
- Content: displays video statistics — views, average watch time, and top-performing posts.
- Audience: details subscriber demographics — gender, age groups, and geography.
- LIVE: statistics data for live streams.
In addition to general analytics, TikTok allows you to analyze each video individually using the «Video analytics» option. You can see how many people watched the video, the average watch duration, and traffic sources (for example, the For You feed or your profile).
External services for TikTok analytics
Overall, TikTok provides a lot of data for analytics. However, sometimes, to simplify calculations or fulfill a specific request, it is better to use external services as well, for example:
- Social Blade: allows you to track follower growth, views, and engagement of TikTok accounts. Offers basic statistics for progress monitoring.
- Exolyt: enables analysis of videos, trends, hashtags, and profiles. Provides in-depth content performance analytics and recommendations for improvement.
- Brand24: allows you to obtain data on mention sentiment, audience reach, popular hashtags, and influential individuals interacting with a brand or page. It also helps respond promptly to comments, analyze marketing campaign effectiveness, and find content ideas. The service is ideal for businesses or bloggers who want to strengthen their online presence on TikTok.
Top 5 tips for TikTok analytics
- Regularly analyze short-term results. Set clear intervals for reviewing analytics — weekly or monthly. This helps track progress and identify trends.
- Focus on engagement. Likes, comments, and shares are key metrics. They show how the audience responds to your content.
- Analyze your audience from different angles. Review subscriber demographics in the «Audience» tab. Knowing age groups and geography helps create more targeted content.
- Create short-term and long-term plans. This way, during analysis, you will understand how expectations and planning align with real performance and will be able to identify reasons for increases or decreases in audience interest.
- Collect feedback. Sometimes real user feedback can explain drops in reach or views. Ask users directly what they would like to see on the page and what should be changed. Combined with statistical data, this allows you to adjust content toward maximum virality and engagement.
Analyzing statistics is the key to growth on TikTok. If TikTok Analytics still feels like a dark forest to you, consider turning to REC Agency specialists! We will gladly analyze your page down to the smallest details and create a recommendation-based action plan. Fill out the brief, and we’ll do everything possible to make sure the world sees your ideas!
