2024 became an extremely productive year for our TikTok department! During this time, we managed to work with many brands: we created TikTok pages from scratch, carried out rebranding of existing accounts, implemented influencer campaigns, and filmed a lot — really a lot — of great videos!
Our clients included well-known Ukrainian and international brands: MHP, Obnova, Prostor, FARMAC, UKRSIBBANK, KLO, Inzhur, ACER, ASUS, RETROMAGAZ, MAUDAU, BOOKCHEF, CHECKBOX, and MOLOKIYA.
Over the year, we came up with, shot, edited, and posted more than 700 TikToks!
It was a true marathon of creativity and productivity. Overall, for our clients we achieved around 40 million organic views on their TikTok pages in 2024. This is an impressive result that confirms the effectiveness of our work and proves that organic content can deliver incredible results.
Outstanding campaigns of 2024
MAUDAU
For MAUDAU, we created a series of entertaining yet informative videos that attracted the attention of thousands of viewers. In the videos, we used creative scripts that helped reveal the features of the brand’s products and engage new customers, selected great actors, and already in the first month of the page’s existence we received 1.5 million views and 2,500 followers.
The net growth of new followers over 3 months reached 16,400+, and total views amounted to 6.3 million, which exceeded the KPI by 5 times.
Inzhur
The campaign for Inzhur became a real hit. We focused on creating an account from scratch and developing a full page management strategy. This was a powerful image-driven communication about the Inzhur Ocean fund and an increase in brand awareness. We worked through doubts, stereotypes, and distrust related to the financial topic (investment) in general.
Thanks to our content, the project gained significant popularity among the audience: the net growth of new followers over 4 months reached 14,800+, and total views amounted to 5.8 million.
Acer Predator
We shot a series of videos with the Achivka mascot (from the creative studio «Dumy») about product presentation through unboxing, demonstration of functions and features of Acer Predator devices, testing viral life hacks related to gaming and computer hardware, as well as stories about interesting and little-known facts from the world of gaming.
ASUS
We created not one, but two accounts from scratch for another technology company, ASUS: one — asus.ukraine focused on professional needs, and the other — asusrogukraine on gaming laptops for gamers.
The asus.ukraine account attracted a significant 133K followers, 600K+ likes, and views, which indicates the success of the strategy and visual content.
The campaign for OBNOVA became one of the brightest this year. We created a series of videos with an influencer that demonstrate the latest fashion trends and stylish looks in a humorous and relatable style. Over two months of collaboration, we gained +13K followers and more than 7 million views in total.
We are grateful to our clients for their trust and cooperation and are happy to continue creating creative and effective campaigns for you! REC Agency is ready for new challenges and achievements in the new year! 🚀
