Client
Inzhur REIT is the first investment REIT company (Real Estate Investment Trust) in Ukraine. Investors jointly own large commercial real estate assets and receive monthly rental dividends, while Inzhur manages these properties.
Task
Our main task was to build strong brand communication for the Inzhur Ocean fund and increase brand awareness of the company. Through this fund, Ukrainians have the opportunity to purchase a share of Ocean Plaza shopping mall in Kyiv and receive rental income.
In addition, we aimed to address doubts, stereotypes, and distrust that a significant part of the audience has toward the financial and investment sphere in general.
Where to start? Investments? That sounds complicated!
REIT is still an unfamiliar term for many people.
However, time moves on, and our goal was to explain the opportunities of this type of real estate investment to as many people as possible. To achieve this, we chose a format of live interaction videos with passers-by. We selected a blogger whose audience and content direction matched the task — Maks Svii.
Next, we developed video storylines, allowing ourselves full creative freedom. We tried everything: playing ball, solving riddles, guessing objects blindfolded, and even pranking passers-by. All of this was done to combine three key elements in each video: virality, interaction, and product information.
We managed to achieve our goals and exceed performance benchmarks by collaborating with a popular Ukrainian TikTok creator. In addition, we focused on organic growth through working with TikTok algorithms. Of course, the company’s funds were also mentioned in the videos, and we actively engaged in discussions in the comments under each post.
Results
From the very first weeks, the page showed strong performance and gained significant views. An especially valuable bonus was the high level of audience engagement in the comments — we received many questions and discussions about the fund and investment in general.
The net growth of new followers over 4 months reached 14,800+, while total views amounted to 5.8 million.
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