So how are things with Ukrainian TikTok? Despite all the difficult — and at times extremely challenging — conditions for work, the domestic segment continues to create creative videos, inspire with new ideas, and simply entertain! We are reviewing the top Ukrainian brands that became TikTok stars in 2023 and continue to conquer trends today.
Shark Taxi
TikTok for a taxi service — what can you even show there? The Odesa-based company Shark Taxi knows the answer — tell stories about the everyday life of taxi drivers and passengers! Of course, with humor and jokes, modern trends, and even touches of drama. Short video sketches with stories about different situations on the road instantly resonated with users: the first video gained more than a million views within a few hours. Real taxi drivers took part in the filming, which also adds a special vibe.
Blyzenko
Blyzenko is a supermarket chain in western Ukraine that launched its TikTok page in 2023, which not only conquered the recommendations of the Ukrainian segment but also set new trends to follow. The content formats here also included video sketches about everyday situations in the store, short interviews with employees and visitors, and trend adaptations. However, the standout feature was caricature-style humorous videos where, for example, a customer takes on the role of a salesperson or situations are exaggerated to the point of absurdity. Quite straightforward humor and a creative approach delivered results — every video landed in recommendations on the first try, without duplication! In addition, immediately after publication, social media users and even other brands began creating parodies of Blyzenko’s videos.
ASUS Ukraine
A great example of combining native advertising with a trend-driven presentation. In the Ukrainian segment of the ASUS brand’s TikTok, you can find everything: from tips on taking care of devices to humorous yet useful product reviews. What is notable is that the creators do not focus on one narrow target audience, such as gamers or teenagers, but clearly, simply, and with humor explain complex things to a wide range of viewers. This is what motivates more and more users to subscribe.
Inzhur
Inzhur is Ukraine’s first investment REIT company, engaged in investments in large income-generating real estate, such as shopping malls, hypermarkets, restaurants, residential complexes, and more. Creating a trendy TikTok account for such a complex company is not an easy task. However, in practice everything turned out to be simple: through challenges and socially friendly pranks, bloggers explain the essence of the investment company to everyday Kyiv residents, give rewards for participating in videos, and create new TikTok memes.
Kismia
Kismia is a Ukrainian dating app. Initially, the TikTok account aimed to motivate users to install the app and register, but short street interview videos about relationships became so popular with users that now dozens of comments gather under each TikTok! Followers are eager to meet the blogger hosts in real life to chat about relationships and share their experiences. This is how, using simple methods, the brand gained a warm community and a fast track into trends.
And you can find even more exciting TikTok success stories, tips, and news on our blog — with it, you’ll definitely become the king of trends!
