Having gained a reputation as a fun and easy-going social media platform with all those crazy TikTok trends, it has become highly popular among Generation Z and the younger millennial audience. But surprisingly, even brands have come to love this platform for the same reason.
However, high return on investment does not mean easy. TikTok trends come in and go out of fashion at lightning speed, similar to trends in the fashion world. That is why keeping up with the latest TikTok trends becomes extremely important.
TikTok trends are the easiest way to increase trust in your brand, as they help expand your audience and stay ahead of competitors.
4 TikTok trends that will inspire your content strategy
We have compiled a list of the top 4 TikTok trends in 2024 to help your brand secure its place in a niche and build its community.
1. Stitch and TikTok Duet
Stitch and TikTok Duet are features that TikTok developed to help users achieve higher engagement.
The Stitch feature allows you to adapt your own or someone else’s content, cut and integrate clips from another video into your own directly within the app.
TikTok Duet is a fun feature that allows you to film a video together with other users. You can place your video next to the original one while both play simultaneously; however, this is only possible if Duets are enabled in the original account.
The Stitch and Duet features can raise a company’s brand awareness to a very high level, thus placing it among the most popular and evergreen TikTok trends.
Using the Duets feature is a great opportunity to create unique content in collaboration with creators across the entire platform. Duets were added as a feature on TikTok at the end of 2020, and it is no surprise that such a creative, engaging, and collaborative feature continues to be a trend in 2024.
2. Socially important topics and educational content
This can be difficult to do well. However, there is always a genuine demand for such content on TikTok.
It takes great courage to share difficult stories, and people who do so will feel less alone when sharing their own. Such videos often receive extremely positive and encouraging responses.
Videos about mental health, body image, and similar topics can help build a connection with your community, as people want creators to be real when sharing their highs and shortcomings.
This can be considered more of a social movement than a trend. In any case, it is a good thing.
However, you must remain true to your brand and values, as people can easily notice inauthenticity, which can negatively affect your brand.
The #LearnOnTikTok trend covers all types of learning, from specific skills to life lessons, proving that TikTok is not only an entertainment platform but also allows people to explore the world.
Users in Ukraine mostly prefer authenticity and realism in content that reflects their everyday life, candid conversations about problems in the format of interviews and challenges.
An example of such an educational campaign is the influencer marketing case for the NGO «Tvii Likar».
3. Lifestyle and tips
Videos with practical tips from various fields attract audience attention. And when combined with advice coming from the face of the brand—whether from an influencer who regularly manages your account or directly from founders or the team—it immediately creates a recognizable and viral effect.
Creating videos in a «behind the scenes» style makes your brand more appealing to TikTok users.
This also includes «behind the scenes»-style videos.
Such videos can give your brand an additional dimension, are ideal for educational purposes, and create a feeling for viewers that they are receiving something exclusive.
An example of such audience engagement through lifestyle content is everyday, relatable videos by Shark Taxi:
ACER communicates in a tips-based style:
4. Mini-series and storytelling
TikTok has made it easier to connect with like-minded people who share your interests and passions. People from different demographic groups can unite through niche interests and create their own subcultures, which are important spaces for self-expression.
The serial nature of videos creates such communities around your brand, just as TV series create fandoms.
UGC content gathers a community around itself, grows through thematic hashtags, and increases the trust of those who are not yet familiar with the brand.
KISMIA wove storytelling and a fandom-style content format directly into its videos, which receive immense popularity and support.
Every brand wants its content to be noticed and even go viral. However, achieving this requires a lot of work.
Indeed, there is no quick path to success, but some proven methods can give you an advantage.
Here are a few tips to stay up to date with TikTok trends:
- Use the Discover page: TikTok’s Discover page is a great place to learn which hashtags and topics are currently popular. Scroll and explore trending sounds, effects, and hashtags, as they indicate what is relevant right now.
- Use filtered search: use the filtered search feature to find videos by popularity. You can filter by date, number of likes, and relevance to your niche.
- Keep up with relevant influencers: stay connected with influencers in your industry or field. Influencers tend to pick up new trends quickly thanks to large teams that constantly keep them updated.
- Follow the right hashtags: pay attention to trending hashtags such as #TrendAlert to learn about popular or upcoming trends on TikTok.
